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biscuits & cakes dig feat lead image

10 things you need to know about... Cakes & Biscuits

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Analysis & Features

Play with your food, says Scrabble crackers brand

By Emma Sturgess2015-11-27T11:07:00+00:00

  • Previous
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US: Scrabble Crackers

Now in recyclable packaging, Sunshine Biscuits’ Scrabble Junior letter Cheez-It crackers ($2.88/£1.90) can claim to be environmentally friendly as well as educational. They’re kosher and vitamin-fortified and made with real cheese.

Italy: Protein Coffee Cookie

Bye bye biscotti, hello ProtoBisco. Fooditalia’s Ciao Carb snack pack contains two coffee-flavoured low-carb biscuits (€2.40/£1.68). High in protein and fibre, they’re made with soy and pea proteins and egg white.

US: Sprouted Cookies

Go Raw’s Lemon Pie sprouted cookies ($4.99/£3.29) have a super-clean label featuring just coconut, sprouted sesame seeds, dates and lemon oil. They’re consequently free from most things, as well as being organic.

France: Soy & Fruit Biscuits

The Nutrition et Santé company brings great Soyjoy to Monoprix with these coconut and lemon biscuits (€3/£2.10). They’re high in fibre with dessicated coconut, dried apricots, apple and lemon in a soy base.

US: Breakfast Biscuit Sandwiches

Breakfast biscuits go savoury with Lance’s wholegrain-rich Quick Starts Cheddar and bacon biscuit sandwiches ($2.50/£1.65). Quick Starts are available in eight variants including raspberry Greek yoghurt and maple French toast.

China: Lily-flavoured cake

Flower cakes are traditionally simple steamed cakes containing a bean paste filling, sometimes scented with roses. These ones (CNY9.90/£1.02) are microwaveable, and the white bean paste is flavoured with lilies.

US: Beet Red Velvet Cake

Raw vegan brand Ape Man has fashioned a non-baked take on red velvet cake ($5.99/£3.95) using beetroot, nuts and dates, with a cashew-based frosting. It contains no gluten or refined sugars.

South Korea: Yellow Chiffon Cake

The Farm on the Road brand makes much of provenance, and claims these iced cakes (KRW3200/£1.82) are made with ingredients bought directly from farms, including tangerines from Jeju Island.

Spain: Cereal Madeleines

Packed with 14 cereals and seeds including oats, rye, barley, buckwheat, spelt, sorghum, millet and teff, these fibre-rich individual cakes (€1.69/£1.18) from La Bella Easo rely on chocolate chips to bring the fun.

US: Salted Caramel Cheesecake Bar

General Mills brand Fiber One claims its cheesecake bar ($2.99/£1.97) supplies 20% of recommended daily fibre intake. The bar has a biscuit base, cheesecake topping and central stripe of salted caramel.

1/10

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10 things you need to know about... Cakes & Biscuits

biscuits & cakes dig feat lead image

For our latest digital feature, we’ve lifted the lid on the cakes & biscuits market. So, grab a cuppa and tuck in to an extra large slice of market analysis, consumer research, retailer views and more…

  • 1
    biscuits & cakes dig feat lead image

    10 things you need to know about... Cakes & Biscuits

  • 2
    biscuit dunking

    Revealed: One third of Brits scoff four biccies at a time

  • 3
    Nicola Rees Spar

    Meet the buyers: 'Biscuits face further consolidation'

  • US: Scrabble Crackers Currently reading

    Play with your food, says Scrabble crackers brand

  • 5
    McVitie's flying squirrel

    Sweeet! McVitie's tops our list of cake & biscuits advertisers

  • 6
    Marks & Spencer Penguin Party Cake

    What a cracker! Our top 10 Christmas cakes & biscuits

  • 7
    Burtons fish n chips curry sauce

    Savoury biscuits are on a roll with sales up 6.9%

  • 8
    M&S yule log cake

    M&S cake sales slip as the discounters steal a larger slice

  • 9
    cake

    Piece of cake! Malt loaf and whole cakes push £30m growth

  • 10
    stormtroopers

    Licensing: a Force to be reckoned with

  • 11
    woman eating biscuit

    On-the-go is a 'major driver' for growth in cakes & biscuits

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