Kimberly-Clark is introducing Christmas designs on its Andrex toilet rolls for the first time.

The Winter Collection, in four-roll packs (rsp: £2.20), comes in completely clear packaging another first for the brand with six different designs available, ranging from snowflakes to Christmas trees.

The range provided an opportunity for Andrex to benefit from the seasonal trade-up over Christmas, the company said. Packs are going into Waitrose and Tesco from this week and will be available until the end of the year.