Appletiser will once again become a girl's best friend this summer by each day giving consumers the chance to win a diamond in a £50,000 giveaway.
The promotion runs from August 1 until the end of October and will put a diamond worth £300 up for grabs each day, with the top prize a rare green diamond worth £20,000. Consumers have to text a five-digit number on a peel-off label to have a chance of winning.
According to Appletiser, last year's diamond promotion led to a 34% sales increase in the four weeks to July 31, 2005 [ACNielsen].