Archers Schnapps has been redesigned as part of Guinness UDV's multi-milliion pound support for the brand this year. The new look 70cl bottle hits shelves in the multiples next month and will be rolled out in other pack sizes and trade channels from January. GUDV is spending £8.5m on pre-Christmas support for Archers which includes a TV campaign featuring both the schnapps and pps offshoot Aqua. Brand director Philip Gladman said: "Research showed our customers required a more modern sophisticated bottle." {{DRINKS }}

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