Asda has teamed up with supplier Little Tikes to launch an exclusive range of 86 pre-school toys.
Rolling out from 13 April in store and online, the range – which comprises items priced from £1 to £27 – includes easily packable toys that have been designed for overnight stays and when families are out and about.
Among the new toys are: a cash register (£4), a wooden shape sorter (£8), a Build & Play vehicles set (£9), a vacuum cleaner (£10), and a Drive Me Home walker (£25).
“We are excited to be working with Asda on this exclusive range,” said Little Tikes UK MD Andrew Laughton. “Together we will be offering some fantastic options for playtime that will encourage imaginative roleplay, as well as core pre-school developmental skills – while ensuring children and parents have fun.”
Eighteen months ago Tesco launched its exclusive Carousel range of 100 pre-school toys including stacking cups, train sets and electronic toys.