Asda news and analysis – Page 131
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News
Asda set for overhaul of own label
Asda is to overhaul its own label ranges after bringing in the marketing director of McCain, Simon Eyles, to oversee development. "We want to develop own label in a way that it is chosen for product benefit rather than just price," said...
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Asda bolsters marketing team with new recruits
Asda has shaken up its marketing department with the appointment of several new figures, including the man behind the advertising campaigns for Cadbury's drum-playing gorilla and the Skoda cake.Mark Sinnock has been poached from Asda's...
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Baker heads board overseeing Nectar
Former Asda and Boots executive Richard Baker has been appointed chairman of the European advisory board that oversees the Nectar reward scheme. The advisory board will advise Groupe Aeroplan on how it can grow its loyalty programmes, such as...
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NewsUp to half the lines in latest 'Rollback' offer just 1p saving
Asda might be rolling back prices every day, but many of them aren't rolling all that far, as research by The Grocer reveals up to half Asda's price cuts are only 1p reductions. Last week Asda announced that it would cut a further 5,000...
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Asda adds to share with 400,000 new shoppers
More than 400,000 new shoppers visited Asda in the past three months, new figures from Nielsen reveal, as the supermarket giant continues to grow its share of the UK grocery market.
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NewsAsda considers online cross-border shopping
Asda is trying to extend its online shopping service to the Republic of Ireland so shoppers can take advantage of the weak pound and buy groceries through stores north of the border. Asda CEO Andy Bond said that although there were no plans...
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'Cheesegrater' Blackhurst to slice 10 more categories at Asda
Asda is removing duplicate brands from 10 more categories. Chloe Smith asks how suppliers will be hit by the range rationalisation
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Boyle-in-the-bag gong for Asda academy
Tenuous celebrity-grocery crossover of the week: Slumdog Millionaire auteur Danny Boyle transports his filmmaking trophies around in a supermarket carrier.
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NewsWaitrose wins out in Watchdog poll but Asda is best value
Waitrose has been named as the surprise winner of a poll by BBC consumer programme Watchdog to find the UK’s favourite supermarket.
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NewsHot Topic: Bum-slapping and back-slapping are the in-thing at Asda
Bottom slapping is back at Asda. It used the announcement this week of 6.5% sales growth for the full year and 7.2% in the fourth quarter of 2008, to herald the return of the classic 'Asda Price' ads.
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NewsAsda clears the clutter by cutting back brands
Asda is removing up to 30% of branded items from certain categories in a cost-cutting campaign. In the coming weeks, 10 grocery categories will be put under the microscope to see which products can be taken out. Asda had adopted a...
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Clarke made Asda COO in executive shake-up
Asda has promoted Andy Clarke to the role of chief operating officer and changed the titles of several other senior executives to bring it in line with parent company Wal-Mart. Clarke, who was formerly retail director, has had logistics added...
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NewsAdvertising: Asda makes feisty start to the new year
Asda has come out all guns blazing in 2009, spending almost 50% more on advertising in the four weeks to 1 February than it did in the same period last year
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NewsGrocer 33: Service and stock woos Asda shopper
Love was in the air at Asda's Wythenshawe branch, where shoppers stocking up on Valentine's Day gifts, cards, food and drink made this store a bustling one
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NewsAsda hails 'vintage year' after 7% sales hike
Asda chief executive Andy Bond called 2008 "another vintage year" for the group after announcing like-for-like sales growth of more than 7% for the past quarter and 6.5% for the previous 12 months.
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Asda's £2 roses create row not romance
Asda has been slammed by a major poverty charity over roses costing just £2 a dozen, designed to woo cash-strapped shoppers for Valentine's Day.
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NewsTesco under fire for misleading labelling of chicken
Tesco has been slammed for its "misleading" labelling of chicken following a consumer poll. More than 10,000 people voted in a Chicken Out! poll on whether labelling of standard own-label chickens sold in Tesco, Asda, Iceland, Morrisons and...
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News
Bond warns suppliers: focus on value not NPD
Retailer insistence on new product development at the expense of value could become the "key strain" this year in the relationship between retailers and suppliers, Andy Bond told The Grocer this week. Briefing reporters at The Grocer's...
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NewsGrocer 33: Asda basket £2.21 cheaper than Tesco
Asda put clear air between itself and its rivals for the fourth week running, thanks to five promotions and 24 of the cheapest or joint-cheapest items in its £44.19 trolley
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NewsBond in the hot seat
This week The Grocer welcomed Asda chief executive Andy Bond as guest editor. While he was here, Chloe Smith took the chance to pin him down and put your questions to one of the most influential men in the industry