Asda has become the first UK retailer to sell printed photos taken directly from the Facebook accounts of its customers.

In a three month exclusive deal with Fuji and PNI Digital Media, booths at its 187 photo centres will sell collage prints and gifts such as calendars.

Asda will promote the upgrades to its self-service photo booths through PoS and advertising, said photo buyer Jeremy Stacey.

"There are billions of photos being saved on Facebook more than anywhere else," he said. "We are providing customers with an easy method to access and print these images in store and turn them into personalised photo gifts."

A spokesman for PNI, which powers the software, predicted a major sales boost for Asda: "Most retailers see an increase in photo prints and gifts, both in terms of orders and value sales. Last year we saw a 94% rise in overall transaction volumes."