Asda is running a series of adverts in today's national newspapers to celebrate its tenth win as the UK's cheapest supermarket.

The full-page adverts feature the front pages of the biggest news stories from 1998 to 2007 to mark each year The Grocer named Asda the lowest price supermarket in its Grocer 33 pricing survey.

“In an ever changing world, one thing has remained the same; Asda, winner of Britain's lowest price supermarket award for 10 years running,” the adverts state.

Asda picked up its tenth win at The Grocer Gold Awards held earlier this week in London. For full details see The Grocer tomorrow or visit