Asda has set up a new farmers group to help beef producers achieve better margins.

The National Suckler Strategy Group will trial new technology and methods. Members of the group would share experiences with other Asda beef producers, said red meat buying manager Jim Viggars.

Meanwhile, Asda has claimed to be the first major retailer to stock new season British lamb, which hits butchers' counters nationwide from this week. The lamb is sourced from LambLink suppliers in Cornwall and South Wales.