Asda has cut the cost of online home delivery with a new £15 pass covering three months’ worth of deliveries.
For £15, shoppers can have as many deliveries as they want for three months, on a minimum £40 shop. The offer lasts until 1 November, when the three-month pass will rise to a standard price of £24. Orders are limited to one per day and the pass can be used across Asda.com, Asda Direct and George.
As many as 50% of Asda mums are worried about the cost of Christmas this year according to the retailer’s recent Mumdex report. Glyn Williams, Asda’s digital marketing director, said the delivery pass would be good news for price-conscious Christmas shoppers.
He said: “We know this year is all about mums planning and budgeting for Christmas more than ever before, and we’re committed to supporting them keeping costs down through initiatives like the £15 delivery pass.
“Last year was our biggest multichannel Christmas ever, with 10 million people visiting Asda.com per week through December. This Christmas is set to be even bigger, and will see 75% of Asda customers shop multichannel. The delivery pass is the latest way we’re holding down the cost of Christmas and delivering in-store prices direct to the front door.”
The retailer said that the new three-month pass was developed after positive consumer feedback for its one-month delivery pass, which it claimed sold at a rate of one every 10 seconds in the first week of launch at the end of August.