With the greatest number of cheapest items (9) and a basket £5.10 cheaper than its closest rival, Asda held onto first place. Its Chicago Town pizzas, Heinz ketchup and Conference pears were all the cheapest, at £1. Asda made the most reductions this week, including taking £1.30 off the Colgate toothpaste, which also made it the cheapest.

Despite offering only two cheapest items the Douwe Egberts coffee (£4) and the gammon joint (£3.46) Tesco returned to the top two this week with the help of its 11 promotions. This week's basket also offered the best saving on the previous week.

Sainsbury's climbed one place this week to third. It offered the cheapest rice pops (£1.18) and seven promotions, but made no price reductions.

The Cadbury Dairy Milk Caramel bars (£1), egg-fried rice (70p) and Madeira cake (£1.20) were cheapest at Morrisons but the retailer also made four price hikes, the most of any retailer this week.

Waitrose's basket was the only one to cost more than £70 and failed to offer any cheapest items. With Brussels pâté (£1.39) that cost more than twice as much as at any of its rivals, and the only Wolf Blass wine that cost more than £9, Waitrose took fifth with a basket costing £14.28 more than Asda.

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Grocer 33: Helpful staff clinch second Waitrose win (07 August 2010)
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The Grocer 33 is compiled by BrandView.co.uk. Trusted by major fmcg manufacturers and retailers, Brand View is the UK's largest online market intelligence tool for price and promotional tracking and analysis. Learn more and sign up for a 14 day free trial at www.brandview.co.uk. Tel: 0844 357 9970