Tesco pipped Asda to the post this week by just 98p and claimed its first victory in the new Grocer 33 year.

The retailer had seven cheapest items, including the pork pies (63p), chicken breasts (£2), Philadelphia cheese (£1) and Whiskas catfood (£1.75).

Asda had the most items on promotion (13) but one fewer cheapest item than Tesco (6) these included Ambrosia custard (50p), Uncle Ben's Express rice (£1), Blossom Hill wine (£4.98) and the melon which was rolled back by 51p to £1.20.

Sainsbury's climbed one place to third this week despite offering none of the cheapest items. The retailer also made the biggest base price increase, adding 80p to the red grapes, which were being sold on a 2-for-£3 deal.

Morrisons slipped to fourth but offered the cheapest rocket salad (£1), Scotch pancakes (67p), Warburtons loaf (63p) and Doritos which, at 70p, were less than half price compared with last week. Morrisons made the most price reductions this week (4) but also the most hikes (4).

Strawberry jam was the cheapest at Waitrose (90p), despite the base price having increased by 8p since last week.

Overall, Waitrose was still more than £10 pricier than this week's winner and offered the fewest promotions (4).

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Grocer 33: Asda staff help speed up the shop (26 June 2010)
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The Grocer 33 is compiled by BrandView.co.uk. Trusted by major fmcg manufacturers and retailers, Brand View is the UK's largest online market intelligence tool for price and promotional tracking and analysis. Learn more and sign up for a 14 day free trial at www.brandview.co.uk. Tel: 0844 357 9970