Implementing the right loyalty logic will be crucial for Asda’s ‘pounds not points’ scheme

By Achille Traore and CEO of White Label Loyalty2021-09-22T08:48:00

Source: Mystery shopper

Asda has a lot of catching up to do with other supermarkets and grocery retailers when it comes to loyalty, says Achille Traore, CEO of White Label Loyalty

Implementing the right loyalty logic will be crucial for Asda’s ‘pounds not points’ scheme

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