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Promodynamic Brands
4 weeks to 05/03/2017      
                 
Ranking Brand Number of promotions Last month Last year  Average % saving Average % saving 1 year ago Average % saving 1 month ago Average savings % change y-o-y
1(1) Cadbury 445 361 394 27.1% 32.2% 29.7% -5.0%
2(2) McVitie's 243 223 239 34.8% 34.0% 29.8% 0.9%
3(3) Birds Eye 235 219 193 33.6% 33.9% 35.4% -0.2%
4(4) Nestle 221 185 298 34.2% 37.4% 36.5% -3.1%
5(6) Walkers 149 121 121 35.0% 34.7% 36.1% 0.3%
6(7) Mr Kipling 129 113 108 33.6% 34.1% 34.3% -0.6%
7(5) Coca-Cola 117 139 177 31.9% 35.7% 28.2% -3.8%
8(8) Kellogg's 110 108 150 38.9% 41.4% 41.9% -2.5%
9(9) Mars 105 103 228 37.9% 39.3% 35.0% -1.3%
10(12) Heinz 95 99 108 27.9% 25.8% 29.5% 2.1%
Total o/l   1684 1782 1822 26.4% 27.4% 26.7% -1.0%
Total brands   9858 9888 10204 31.8% 33.5% 32.3% -1.7%
Total    11542 11670 12026 31.0% 32.6% 31.5% -1.6%