Baileys has undergone another extension - this time as Baileys & Chocolate Cups.
The pack consists of a 50cl bottle of Baileys with six 25ml cups moulded from milk chocolate into which the liqueur can be poured (rsp: £9.99). The concept, aimed at the 25-45 age group, will be rolled out to the off-trade in the run-up to Christmas.
Baileys’ earlier extensions include Baileys for Coffee and Baileys Glide, which are being threatened by new variants such as Mudshake from Independent Distillers and Brown Cow from Anglo Drinks.