Own label 2015, bakery, Lidl maple and pecan plait

Bakery: Sweet In-store

Lidl Maple and Pecan Plait


Over two thirds of consumers thought this in-store bakery product better than similar equivalents at other supermarkets. There were positive comments about its “strong-tasting nut and maple filling” and “lovely light, flaky pastry”, while our experts praised the “rounded flavour”. At 45p for 84g, consumers thought it great value.

Silver winner:

Lidl Chocolate Twist