Confectionery company Leaf has gone bananas with a new fruity addition to its popular Chewits range. It also hopes to shake up the multi-million pound UK fruit sweet market with the launch of Banana Milkshake flavour Chewits. The new sweets contain natural banana juice and have an rsp of 23p. Packs and outers will feature cartoon character Chewie the Chewitsaurus, the star of this year's £2m TV advertising campaign for the brand. Chewits marketing manager Mark Ogilvie said: "Kids are always on the lookout for exciting and innovative new product launches." {{P&P }}

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