Cadbury Trebor Bassett is putting sugar confectionery stalwart Refreshers into a gum format.
It is also rolling out cola-flavoured Ghoulish Gums as part of an ongoing programme to update its Bassett's portfolio.
Both new offerings carry an rsp of 25p for single-serve 42g bags.
Spokesman Chris Morgan said: "We understand that kids' purchase repertoires are more diverse than adults', and that children are particularly attracted to new products.
"These two new offerings will boost retailers' sales."
He added that kids' products accounted for 49% of the sugar confectionery market.