Flavoured coffee supplier Beanies has secured its first supermarket listing and is launching a range of products exclusively to Sainsbury’s stores.
Rolling out this week, the range comprises 50g jars of instant coffee (rsp: £2.50) in three flavours - Amaretto, Irish Cream and Cinder Toffee - and 125g foil bags of ground roast coffee (rsp: £2.75) in three flavours - Very Vanilla, Irish Cream & Cinder Toffee.
Sainsbury’s has a 12-month exclusivity on the range, and has listed the instant jars in 559 stores and the ground roast coffee in 430.
Beanies, which launched in 2009, will roll out a new-look website next month.
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