Ben Black
Comment & OpinionOffer shoppers reliability and comfort in uncertain times
With squeezed incomes, consistency and familiarity have taken over an explorer mentality, says Ben Black, head of fmcg at Verlinvest
Comment & OpinionWhy we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest