Created by: Bartle Bogle Hegarty
Launched: 2001
Since Unilever Bestfoods discovered the potential of its Bertolli brand, extending it into pasta sauces and naming it as an ingredient of Olivio spread, a bunch of frisky Italian senior citizens and their offspring have hit TV screens in several guises. A Dallas spoof backed the brand's oils last year and the latest ad shows the Tuscan matrons slaving in the pasta sauce factory. This theme has legs.
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Bertolli series: Pasta Sauces/Dallas/Club 18-130
2002-01-26T00:00:00+00:00
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