Created by: Bartle Bogle Hegarty Launched: 2001 Since Unilever Bestfoods discovered the potential of its Bertolli brand, extending it into pasta sauces and naming it as an ingredient of Olivio spread, a bunch of frisky Italian senior citizens and their offspring have hit TV screens in several guises. A Dallas spoof backed the brand's oils last year and the latest ad shows the Tuscan matrons slaving in the pasta sauce factory. This theme has legs. {{P&P }}