Kellogg's has launched a £1m in-pack promotion featuring new top kids' characters Beyblades. The Japanese spinning top figures are being tipped as the next big thing in the UK after securing a loyal following on the Cartoon Network channel. They are already huge in the US.
The promotion, which runs across eight brands including Frosties and Rice Krispies, features spinners in pack.

just the ticket
Nestlé ©s bringing back its Wonka Find a Golden Ticket' promotion in time for Christmas.
Available from November 18 until stocks last, the promotion on Wonka's Golden Ticket bars mirrors the popular children's classic story Charlie and the Chocolate Factory, challenging consumers to fine one of only five winning golden tickets.
The five top prizes include a luxury weekend for the family where they will get a trip to Nestl駳 York factory.

aoste drive
Sara Lee is running a six-week, £1m campaign behind its pan-European sliced meat brand Aoste.
The push, which started this week, includes a series of trolley ads and six sheet posters in and around Tesco and Safeway stores.

the big squeeze
Mí±²í¼¥r is running a text messaging campaign on its latest offering, Corner Squeezers. The campaign for the yogurt and fruit sticks will target 50,000 teenagers and invite them to forward a Squeezers message to a friend and enter a prize draw to win one of 1,000 limited edition phone covers.
A second phase of the campaign features on Channel 4's T4 Text Club, offering viewers the chance to win an inflatable chill out room, a DVD system and a year's supply of the yogurts.