Traditional kids' favourite Bill and Ben, the Flowerpot Men are to get another new lease of life when they appear on Heinz pasta shapes. The puppets, revamped for a return to TV last year, join Sabrina the Teenage Witch, Butt-Ugly Martians and Fetch the Vet in Heinz's licensed pasta product portfolio. Two variants ­ 205g standard pasta shapes and 200g shapes with mini sausages ­ go into stores next week, aimed at two to five-year-olds. The company said it was confident its portfolio would reach both boys and girls. Repeats of Bill and Ben's TV programme will run from April to August on BBC1, with new shows scheduled to start in September. {{P&P }}

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