A new powder-based bin deodoriser by household cleaning specialist Challs International could make smelly wheelie bins a thing of the past.

Bin Buddy (rsp: £4.99 per 450g pack) is an odour-neutralising powder that also has a natural insecticide to deter flies, wasps and ants.

Available in citrus and Berry Blast fragrances, it is packaged in a tub resembling a mini wheelie bin.

"We're creating a new category," said sales director Kieran MacSweeney. "With 51 million bins in the UK, it's a sizeable opportunity."

Bin Buddy launches in Asda this week.