Birds Eye has mixed two of its popular lines together to create Hash Brown Waffles.

Potato Waffles and Hash Browns - both in 10% year-on-year sales growth according the company - have been combined to make a mini waffle of shredded potatoes and onion.

Rolling out to retailers from 1 September, Hash Brown Waffles (rsp: £1.49/459g) will be supported by advertising including an interactive Facebook campaign.