edeka ad

Sainsbury’s #fooddancing ad has been a hit, perhaps partly because of all the joyous jiggling from its many big-boned stars.

Flab must be on trend - an epic new ad in Germany, for the Edeka supermarket, shows a town entirely populated by Augustus Gloop-esque fatties. The porkers are on a diet of unappetising grey slop. But one lad dreams of flying like a bird, and resolves to emulate his avian chum’s berry diet. Some paper wings and a bit of magic soon help him pull it off. ‘Eat like the one you want to be’, we’re told. Sob!

A UK remake would be welcomed. Anyone?