Netflix documentary The Game Changers looks like being the Super Size Me of its generation, inspiring droves to change the way they eat.
Super-fit vegans in the doc include F1 champ Lewis Hamilton, runner Morgan Mitchell and mixed martial arts bloke James Wilks – even producer Arnold Schwarzenegger is reportedly ‘99% vegan’.
The film is already having an effect. Tour de France winner Chris Froome is said to have gone plant-based as a result of watching it. Now to the list we can another champion: North East Business Executive of the Year Roger Whiteside.
At 61, the Greggs boss might not be a sporting titan, but his age and job could make him a more important convert than any number of beefcake athletes. Avoiding meat is easy, he reckons, with milk and cheese proving trickier.
For now it’s a chance to plug Greggs’ range (animal avoiders will be hoping for further offerings from the baker), but who knows? If a steak bake doesn’t tempt him off the wagon, maybe we could see Rog on the senior bodybuilding circuit. After all, he’s 10 years younger than Arnie…