Ever since chicken-loving Darren from the first series of Big Brother betrayed the species for money with a Chicken Tonight ad, brands have been quick to leap on opportunities to work with reality TV stars. It shows how ‘with it’ they are.
So it’s no surprise that Hellmann’s was keen to couple up with Love Island’s Tommy Fury, about whom the most interesting thing is that he likes mayonnaise. Fury, runner-up on the show (as part of the second-most convincing couple, with Molly-Mae Hague), is, by his own admission, “obsessed with Hellmann’s Mayo! Both the producers and my fellow islanders couldn’t believe just how much I eat.” Mad.
An online ad shows the muscular hunk frowning over a spot of meal prep, chopping an onion with all the finesse of Mary Queen of Scots’ executioner, as his voiceover sweet-talks the object of his affection. “You know you’re the only one for me,” he emotes, with all the finesse of Mary Queen of Scots’ executioner.
Tommy’s date is revealed, slightly ingeniously, as ‘Molly-Mayo’ – a squeezy bottle of Hellmann’s in a blonde wig. Terrifying! When’s the wedding?