Cookie brand Oreo is looking to demonstrate its good taste with a move into the fashion world.
Its collection, created in collaboration with three European ‘influencers’, supposedly “uses iconic Oreo imagery in a playful way”. Garments include custom denim jackets, various cookie-covered shirts and “more trend-led items, such as bucket hats and bum bags”. Party like it’s 1995!
From next month, fans of the brown biccies can win items from the collection, plus cash for a shopping spree – to buy some other clothes, perhaps – via special packs.