dog lick

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Woof: Mitch Felderhoff, yesterday

The ‘person eats dogfood’ marketing stunt is an old one by now – so congratulations to Mitch Felderhoff, president of Texas-based petfood supplier Muenster Milling, for raising the bar. He ate nothing but the company’s dog chow for an entire month.

Mitch reported the month was tough going, but that he felt healthy. As one of his colleagues joked: “His coat is really shiny now.”