Heineken urges boozers to ‘Open your World’. But the world is not enough for James Bond.

He’s better-looking and more badass than us, so we overlook the fact he’s also intolerably smug (perhaps because he’s saved us countless times from genocidal Swiss and clowns smuggling diamonds in oversized pants). The hero of Heineken’s Skyfall tie-in is better-looking than us too - but all he rescues is some beer.

Despite the rainy title, Skyfall has nothing to do with the Quantum of Solace plot to steal the world’s water supply - ironic, considering our government’s real-life plot to turn our beer into water. Maybe Bond’s next outing will have 007 taking on the shadowy Portman Group. Possible title: Licence to Killjoy.