One of our meanest clients (the sort that will query a £1,500 invoice for “miscellaneous costs”) has had a Red Bull revelation and now wants to stage “a massive stunt” for his own energy drink. We have been given £10,000 to “do a Baumgartner”.
A morning ringing round celeb agents (a sub-species even more loathsome than pound store buyers) yields someone who used to be in Hollyoaks who would be willing to climb down a short-ish ladder for that sort of money. Another £5,000 and they might do it without a harness. But they still won’t drink the liquid.
You need something that tastes even worse, like Jägermeister, to disguise the flavour of Red Bull and its many imitators. As it happens, the PR for the green bottle is out to pitch as a prelude to the brand’s first ad campaign.
Karoline (with a K) is looking for a historical reference point (she’s been on a ‘content creation course) for our campaign and announces, after a quick search on the internet, that Jägermeister is the favourite drink of Nazi hunters. The image of various folk at the Simon Wiesenthal Center sitting around drinking shots is surprising, but goes in the proposal nevertheless.
Calling a halt to proceedings midway through the pitch, the brand team is obliged to point out that it was Nazi leaders who hunted in the 1930s who made the drink their own, not those who came looking for them later.
Cue the only time that I’ve seen K unable to adjust a pitch on the hoof to reflect what a client has just said. Still at least she’s stopped telling everyone that she is close personal friends with all the leading Radio 1 DJs of the 70s.