Tony the tiger

Poor old Tony the Tiger. Not only has the Frosties mascot had his sugar content slashed, he’s also getting grief on Twitter.

Tony’s official account has been plagued by ‘furries’ - some of whom get a sexy kick from dressing up as animals. “Let’s keep things gr-r-reat - & family-friendly if you could,” read a weary tweet last week. “Cubs could be watching.” Sad.