It’s either the perfect coming-together of Gallic flair and American savvy, or a new low in the cultural war between our fond cousins across the water and the French.

Coca-Cola has handed artistic director Jean-Paul Gaultier control of its packaging for a year and the result is this: bottles that look like tattooed skin, and a press shot of what Gaultier looks like in his own imagination.

Maybe Pepsi will hit back by getting Vivienne Westwood to strip off.