Booker has relaunched its own-label Red Band handrolling tobacco.
The product has been given bright, modern packaging to match the rest of the Red Band range and is price-marked at £3.19 for 12.5g and £6.29 for 25g to help drive sales. It is available to retailers in 5x25g and 10x12.5g packs and has a profit on return of 12%.
“With D-Day coming in April next year, there has never been a better time for retailers to sell Red Band,” said Steve Fox, Booker’s retail sales director. “As it is exclusively available to independent retailers it gives smokers a reason to choose their store.”