InBev is hoping limited-edition bottles and packs will boost the off-trade profile of its Brazilian lager Brahma.
The brewer ran a competition asking young artists to create a design for the beer encapsulating the spirit of Brahma and urban Brazil.
The winning design will appear on more than 500,000 products, starting from this month.
"The unique promotional designs will reinforce the brand's appeal," said Kirsty Hunter, director of marketing for Brahma.
"They will generate momentum during a key sales period for premium lager."