2001-04-28T00:00:00+01:00
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2003-12-06T00:00:00Z
Unilever Bestfoods is continuing its push to turn Hellman’s into a £128m “master brand” within five years by launching the UK’s lightest mayonnaise.Hellmann’s Extra Light will debut during the next few weeks, and will be supported by a £1.9m...
2003-08-16T00:00:00Z
Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users. It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...
2000-11-04T00:00:00Z
Bestfoods is to drive festive sales of its £45m Hellmann's mayonnaise brand with a heavyweight promotional campaign. A burst of 10 second TV adverts over the peak Christmas period will focus on innovative serving suggestions for Hellmann's with...
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