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Unilever Bestfoods is continuing its push to turn Hellman’s into a £128m “master brand” within five years by launching the UK’s lightest mayonnaise.Hellmann’s Extra Light will debut during the next few weeks, and will be supported by a £1.9m...
Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users. It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...
Bestfoods is to drive festive sales of its £45m Hellmann's mayonnaise brand with a heavyweight promotional campaign.
A burst of 10 second TV adverts over the peak Christmas period will focus on innovative serving suggestions for Hellmann's with...
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