The UK wine market is currently prospering at 7% per annum. Between 1995 and 2000, sales of red wine increased from 280 million litres to an estimated 445 million litres, overtaking white wine's larger share in volume sales. Wine sales are growing and yet the number of bottled wine drinkers has fallen by a sizeable number between 1995 and 2000. The whole increase in wine consumption over the period can be accounted for by increased consumption of wine among heavy users'. Wine drinking is declining among the young and middle-aged (under 54 years), while older wine drinkers are increasing in number. In terms of exports to the UK, France remains the largest supplier, though its share declined between 1995 and 1999. Sales from the New World countries, particularly Australia, US, Chile and South Africa, have boomed since 1995, although it is Australian wines which have seen the most spectacular growth. The number of specialist multiples represent approximately 7% of all off-licence outlets and have continued to decline in number. Meanwhile, the number of multiple grocers has of course continued to rise over the period. The reasons for the success of the multiple grocers are twofold: their wine offering and their increased share of grocery sales overall. The internet is set to be crucial to the future role of the wine trade, with global online sales forecast to increase to 15 million bottles per annum by 2005 from one million in 1999. Off-trade outlets' share of wine sales, GB 1999 no. % Multiple grocers 5,393 13 Co-ops 2,124 5 Specialist multiples 2,830 7 Independent specialists 5,086 12 Independent grocers/others 25,462 62 Total 40,895 100 Source: Mintel {{MARKETING - P&P }}