Haribo is tapping into the children’s fashion doll craze, Bratz, with the launch of a Pez range of sweet dispensers.
Containing three packs of sweets (rsp: 99p), the dispensers are available in the Bratz characters Cloe, Sasha, Jade and Yasmin - the free-spirited dolls known for their wild hair, oversized heads and individual fashion tastes. The range hits the shelves on Thursday (September 1).
“The Bratz characters will broaden the appeal of the Pez range, particularly among girls,” said Per Henérius, Haribo MD.
Pez refills come in orange, lemon, strawberry and cherry.