The 4.7% abv imported lager, which was first brewed in 1989, was trialled in the UK at the end of last year and has been tested in UK bars for the past two months in its current packaging.
“We think it has a massive off-trade opportunity,” said Nova Schin’s UK managing director Chandra Durve.
“The beer is really big in Brazil, with at least a 13% share of the market.” Nova Schin is the official beer of the Brazilian Grand Prix, the Rio Carnival and also the World Surfing Championships, which are held in Brazil.
The Pilsner-style lager will be available to the off-trade in a 355ml bottle (rsp: 89p) or in a pack of four (rsp: £3.49).
The beer will be up against recent Brazilian beer imports Brahma, from InBev UK, and Halewood International’s A Marca Bravara.
Champagne Jacquart is embarking on a new sales and marketing strategy in the UK, and has a new partnership with PLB Wines to handle off and on-trade distribution.
Laura Jewell MW, Sainsbury’s wine buyer, won Best UK Supermarket Buyer at the French Wines Awards for Excellence 2005. The Award for Best UK Product Launch went to Première, Boutinot Wines. Best UK Independent Retailer went to Tasting Room, William Baber Wines.
Coors Brewers is offering six special price-marked packs for Carling, Grolsch and Coors to boost sales in independents over Christmas. The packs include Carling 8 x 275ml bottles for £4, Grolsch 6 x 500ml cans for £5 and Coors 4 x 330ml bottles for £3.29.
Wine merchants Jeroboams is to open two London stores this month in St John’s Wood and Islington. The latter is part of its Mr Christian’s Delicatessen portfolio.
Champagne house Veuve Clicquot has released its 1999 Vintage trio, consisting of Brut, Rosé and Rich.
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