Britain’s biggest meat snack is up by £5.1m

beef peperami

Last year’s ranking: 110

Sales: £60.7m (+9.1%)

Britain’s biggest meat snack is up by £5.1m, thanks chiefly to two factors: retailers giving more featured space to lower-sugar, higher-protein snacks and Peperami’s push into new formats and variants to appeal to younger consumers. “Millennials are fast becoming most likely to have healthy dietary intentions,” says marketing manager Pavan Chandra. “So last year saw the launch of the protein-rich Peperami Beef variant.” It also upped support for multipacks of Peperami Minis around key promotional periods.