Higher priced, premium products have driven up Nescafé sales
Last year’s ranking: 13
Sales: £458.7m (+4.5%)
Higher priced, premium products have driven up Nescafé sales. Although volumes fell by 2%, what consumers did buy was on the pricier side. The Azera range has been on the end of some heavy promotion, with a primetime TV push in January pushing its espresso range to millennials. NPD also emerged in the form of its new Nescafé Gold Frothy early last year, backed by a large-scale distribution of samples, and in October Nescafé Gold was rebooted with new, sleeker packaging.