Naked has achieved the sixth greatest gain in this year’s report


Last year’s ranking: 158

Sales: £70.6m (+59.5%)

Naked has achieved the sixth-greatest gain in this year’s report, its £26.3m growth greater than Pepsi’s (10), Highland Spring’s (76) and Innocent’s (25). Impressive, given the brand is only 11 years old and has not yet entered the top 100.

That looks set to change. “Naked is a great example of a brand that’s adapted to consumer needs,” says PepsiCo juice marketing director Fernando Kahane, who points to the March 2017 launch of cold pressed fruit & veg juice range Naked Pressed as a key growth driver.