The brand took action with a relaunch in 2017

haagen dazs

Last year’s ranking: 157

Sales: £66.6m (+41.3%)

What a turnaround! Last year, Häagen-Dazs was losing share, despite growing interest in luxury ice cream. It took action with a brand relaunch in 2017. With new millennial-focused packaging, a return to TV with the ‘Everyday Extraordinary’ ads and new stick bars and mini cups, Häagen-Dazs is back with a bang. “We were losing relevance with Generation X who grew up with the brand and millennials weren’t even considering us,” says marketing head Arjoon Bose. An extra £19.5m in sales suggests they are now.