An emphasis on NPD helped Innocent crack the juices and smoothie market in 2017
Last year’s ranking: 30
Sales: £246.8m (+11.5%)
An emphasis on NPD helped Innocent crack the juices and smoothies market in 2017, taking an extra £25m to push Tropicana off the top spot. The vitamin-packed Innocent Super Juices made their debut in April, tapping growing consumer demand for functionality and health benefits. That’s not all. Next month will see Innocent square up to Alpro with the launch of a dairy alternatives range backed by a £4m marketing spend. Now those are some smooth moves.