British Lion Eggs is set to hit TV screens for the first time in three years with its first ever sponsorship deal.

Eight sponsorship spots will run during each hour-long episode of Ten Mile Menus, a new celebrity cookery show that will air on ITV1 every day between 26 and 30 July.

As well as reminding viewers about the British Lion Eggs brand, the sponsorship deal will show them how to use eggs in contemporary recipes, according to British Lion Eggs. Recipes featured on the series will also be on the website.