burtons fish and chips crisps christmas caddy

Burton’s Biscuits has expanded its Daily Fish ‘n’ Chips savoury snacks brand with a Christmas caddy format.

The Daily Fish ‘n’ Chips Salt & Vinegar festive sharing pack, the first seasonal launch for the brand, is being rolled out next week in a 170g sharing format featuring a Christmas-inspired design (rsp: £1.99).

Burton’s will be hoping to build on the “phenomenal” success of the Fish ‘n’ Chips brand, which won the gold award in The Grocer New Product Awards 2015 in the snacks - savoury category.

It is supporting the launch with outdoor advertising and a social media campaign running across Facebook and Twitter.