We are planning to expand the dry rosé sector as well, and we are also still looking at lower alcohol wines. About a year ago we discovered Early Harvest Semillion Sauvignon Blanc in Australia, which has less alcohol at 9.5% abv but retains the flavour of fuller wines. It is ticking over very nicely.
We regularly get enquiries about why wine has more alcohol in it these days and I am sure we will see growth for wines with less alcohol in the future.
Additionally, organic wines have been incredibly successful this year. We rebranded our entire offering and increased our So Organic range to seven wines, with a new one planned early next year.
The other strong area is premium wines, which are really capturing the eye of consumers as well as wine writers. We have rebranded all of ours, including a limited-edition top-tier Taste the Difference range.
Innovation in wine is difficult, but we will continue to push the boundaries. For example, although glass bottles are the best way to present wines, we may consider trying to sell wine in cartons again.
The trend towards moderation may also play a part in wine packaging. We have seen good growth in the smaller sizes of bottle, particularly the half sizes for our premium range.