It's a Monster move as the zero- calorie version hits UK market

Monster Energy is bringing zero-sugar, zero-calorie energy drink Absolutely Zero to the UK next month.The line has become the third biggest-selling product in Monster’s 26-strong US range since launching there in August. In the UK it will sell alongside Monster’s diet drink Lo-Carb, which contains 6g of sugar and 20 calories. By cutting calories to zero, Monster believes it has created enough difference to leave room in the market for both. “There is clear demand ...

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