Candy Kittens on pack promo

Confectionery brand Candy Kittens has teamed up with Thorpe Park to launch its first on-pack promotion.

Running until the end of September, the two-for-one ticket offer will appear on 200,000 packs of the brand, which was founded by Made In Chelsea star Jamie Laing and is listed in Sainsbury’s, Waitrose and Topshop.

Every pack will include the deal, and will also feature a code that can be entered at a microsite and gives users the chance to win one of two VIP weekends at Thorpe Park, along with 25 annual passes and hundreds of free day tickets.

“Candy Kittens is all about the experience of having fun – it’s something we always try to bring to any campaign or activation, so it felt really natural to partner with a theme park for our summer campaign,” said marketing and sales manager Jesse Burgess.